Precision Meets Intelligence: How GTB’s Hybrid Detection Model Delivers Data Security That Works
Executive Summary
Even today, with all the advanced technology, there’s still a need to protect sensitive data across the cloud, endpoint, SaaS, and hybrid environments. Most Data Loss Prevention (DLP) / Data Security vendors offer enterprises a choice between rigid rule-based systems or AI tools that try to understand context. Still, because AI often lacks clarity or common sense, it tends to misread the situation, leading to confusion and missed risks.
GTB Technologies® offers the best of both worlds. With a hybrid detection model that combines proprietary Exact Data Match (EDM), intelligent policy enforcement, and selectively applied AI classification, GTB delivers unparalleled accuracy, auditability, and operational efficiency—at scale.
The Problem: Detection Models Are Failing Enterprises
Most DLP solutions rely on pattern matching—like regex rules for credit cards or social security numbers. While easy to implement, giving the end user the check mark for DLP, this method generates noise. Nine-digit numbers that “look like” sensitive data often aren’t. Alerts spike. Teams tune them out.
On the other hand, AI-driven DLP platforms promise contextual understanding—but given the inaccuracies of AI may deliver non-deterministic, non-explainable results. They flag benign documents as sensitive and miss real threats hiding behind obfuscation or novel formatting. Worse, these systems are difficult to audit and harder to control.
In both cases, security teams are left guessing, compliance suffers, and risk increases.
GTB’s Hybrid Approach: Accuracy without Compromise
GTB Technologies® bridges the detection gap with a three-layer hybrid model:
- Proven Exact Data Match (EDM) algorithms
- Dynamic Policy Enforcement
- AI-Powered Augmentation (Optional)
Real-World Comparison
| Feature | GTB Technologies® | AI-Only DLP Vendors |
| Detection Type | EDM + Rules + Selective AI | LLMs / ML Classifiers |
| False Positive Rate | Near-zero | High (unless heavily tuned) |
| Compliance Readiness | Auditable, deterministic | Often opaque and hard to validate |
| Policy Management | Admin-defined + adaptive workflow | AI guesses or uses templates |
| SaaS & Endpoint Coverage | Full (email, USB, network, cloud) | Limited or SaaS-first |
| Explainability | ✅ Yes | ❌ No |
| Deployment Flexibility | On-prem, hybrid, or cloud-native | Mostly cloud/SaaS only |
Why It Matters for the Enterprise
- Audit-Ready Compliance: EDM backs alerts with evidence, helping teams understand the event.
- Operational Efficiency: No more drowning in false alerts. GTB offers a virtual 99% false positive rate.
- Deployment Control: Agent / Agent-less. Run it how you want—cloud, on-prem, hybrid. No forced agent lock-in.
Conclusion: Trust Is Earned—Not Assumed
Flashy AI or rules? It’s not about picking between rigid rules or flashy AI. The real answer lies in combining the precision of what we know works with the flexibility to adapt.
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Testimonials
100% Catch Rate …. You Bet!We give this product our SC Lab Approved rating, the highest recognition we offer.
If you have sensitive information on your enterprise, you need GTB –
if for no other reason than that you’ll sleep much better knowing your data is protected.
Peter Stephenson, SC Magazine SC Lab Approved, the highest recognition we offer100% Catch Rate for Data Leakage? You Bet! We give this product our SC LabApproved Rating,
the highest recognition we offer”Forcepoint Investor – Private Equity”I head the Investment and Strategy team at ###. I have been working closely with Forcepoint,…
They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.”Best DLP Software in 2023#1 of the top 5 Data Loss Prevention solutions in 2023Click HereBest in Class Solution! I am an investor at Bain Capital specializing in cybersecurity and infrastructure … We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions.
We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution.
Nov. 16, 2022 lkinCity & County of San Francisco”Each department faces unique regulatory challenges and data security must both protect
vital data without interfering with critical business. That’s why the City replaced its previous
DLP and encryption solution with Avanan Data Protection and Encryption. Within days of
deployment, the City saw a 30% improvement in the use of data encryption. ” GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020 GTB Is A DLP Market LeaderOur deployed Digital Guardian deployment was failing miserably. The product did not function properly and support was non-existent. The inability to address audit issues, inaccurate data provided by the system, and the lack of reporting prompted us to implement GTB after a detailed evaluation of DLP products.See reportBest company to work withGTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security ManagerBest company to work withGTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security ManagerBlue Cross … Meeting our complicated needsOver the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.LA Metro“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solutionBest DLP Solutions 2021Best DLP Solutions 2021Best DLP Solutions Provider 2020Best DLP Solutions Provider 2020CISO – Global Financial InstitutionI can’t wait till you go public to buy your company shares!Winner 2019 Best DLP SolutionsWinner 2019 Best DLP Solutions, the Global 100 program is a benchmark of the very best industry leaders, exemplary teams and distinguished organisations.Great Job AllFrom all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job AllWinner – Top Microsoft Solution Provider 2019GTB Technologies is the Data Protection solution that can prevent the loss of data from Malware and trusted insiders by blocking sensitive data.
2020, JanuaryGTB Gets The W-I-N For DLP In 2019GTB Technologies was recently crowned the winner of Acquisition International’s cyber security award in the data loss prevention (DLP) category for its anti-malware and insider threat capabilities. AI noted specifically that, “[o]ver the past 14 years, GTB Technologies has delivered unparalleled innovations to the data protection and governance market,” which has culminated in a “data recognition platform that couples the power of proprietary intelligent processes with mathematical science.”
For these reasons, GTB is a top choice among those who take data protection seriously and is used by major players across industries, including finance, healthcare, defense contractors, and government.Most Advanced DLP”GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform” Gil Friedrich, CEO AvananClick Here
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