CPRA Compliance Overview
The California Privacy Rights Act (CPRA) expands on the original CCPA and reflects a growing expectation that organizations take a more responsible and transparent approach to personal data. It introduces stronger privacy rights for California residents and places additional responsibilities on organizations that collect, use, or share their information, particularly around sensitive data and how it is protected.

Why It Matters
CPRA raises the bar for privacy compliance in the United States. It gives individuals more control over how their personal information is used, including the ability to correct data, limit certain uses, and opt out of specific processing activities. Organizations that fall short may face enforcement actions from the California Privacy Protection Agency, along with loss of customer trust. Managing personal data thoughtfully and consistently is now a core part of operational risk management.

Core Focus Areas
CPRA centers on honoring expanded consumer rights, applying reasonable security measures, and maintaining clear accountability for personal data handling. Organizations are expected to establish reliable processes for responding to consumer requests, limit unnecessary data sharing, and protect sensitive information throughout its lifecycle, from collection to retention and deletion.

Next Steps
When reviewing their CPRA posture, organizations often look to improve visibility into where personal data resides, strengthen governance and security practices, and ensure consumer rights requests are handled accurately and consistently.